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By August J. Aquila
Price it Right: Valuing Accounting Services
More than 40 years ago, in 1977, the landmark U.S. Supreme Court decision in Bates & O’Steen v. State Bar of Arizona, 433 U.S. 350 (1977) changed the accounting profession forever.
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That decision prompted accountants to pursue a wide range of marketing activities. And, ever since that eventful day, accountants have been struggling with the meaning of marketing and the impact of marketing on their practices.