Are You on the Right Side of the Desk?

Older businessman sitting at desk holding phoneCombining media makes your message more effective.

By Jassen Bowman
Tax Resolution Systems

Whenever possible, you want to be speaking to prospects from a superior position. In marketing, this concept is called being on the right side of the desk.

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Fortunately, this should be an easy concept for us as professional service providers to understand. We may not put much thought into it, but we are more inclined than most business owners to approach what we do from a position of authority and expertise. It may not sound very profound to you, but it really is what separates a professional from a mere salesman.