Never Charge by a Time Unit

Money on one side of scales, watches on other3 flaws with this business model.

By Rob Nixon

I would love to meet the person who invented time-based billing. I think this person is a complete business moron and I would have much pleasure in highlighting the unethical behavior that this method causes. This is probably the same person who invented write-offs as well. What a complete idiot.

The premise is that if you get the charge rate right and the time to do the job right, then the price is right. Nothing could be further from the truth.

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Time-based billing does not value the project. The only value of a project is what the market is prepared to pay for it. I am going to challenge your thinking of time-based billing and encourage you to adopt a new model of value pricing.