Get Rid of All Your Rates

$50 bills in a wastebasketIf you have them in mind at all, you’ll try to keep using them.

By Rob Nixon

I think this entire method of pricing by time is not only bad for you, it is bad for your client. It is highly unethical. There is no winner. There has to be a better way.

MORE ON STRATEGY: Never Charge by a Time Unit | Feel Good About Yourself | How to Build Enduring Relationships | They Should All Be ‘A Class’ Clients
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The good news is, there is a better, more ethical way. It’s called value pricing.