Are Your Prices Too Low?

Businessman sleeping with a giant dollar bill for a blanketHow much value do you create for your clients?

By Rob Nixon

The most popular question I get is, “How do you determine the price?”

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Unfortunately, there is no easy answer to that. If you were in the commodity business (selling the same things that others sell) then it would be relatively easy – see what your competitors are selling their comparable product for and price yours higher or lower based on the quality of your product and service.