Getting New Business: Pitching Vs. Pursuing

Businesspeople having a meeting over coffee sitting together at a table discussing a document, young man and two middle-aged women presentTo present, or not to present. That is the question.

By Domenick J. Esposito
8 Steps to Great

The firm’s business development plan is in place. Strategic targeting is complete. Contact with the first prospective client has been made. An impressive value proposition has been shared. Interest in an in-person meeting has been expressed by the prospect.

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Et voila! It’s time to gear up for a “pitch meeting.”