Changing the Referral Game

Solid strategies for activating promoters in 3 phases.

Many accountants agree: The best marketing is a delighted client telling others about the great service your firm provided.

More at CPA Trendlines on: Marketing, Practice Development, Sales, Growth Strategies.

Most accountants also agree: Our professionals and project managers don’t do nearly enough to leverage potential referrals, even when we’ve earned them.

How can you change the referral game?
What prevents your seller/doers from asking for a referral?
Why aren’t your best clients already telling everyone how great you are?

Posted on April 26, 2018

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