What do you do?
By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting
Einstein developed a simple formula that provided the solution to the cosmos, energy and matter. Well, by working on it long enough, with determined, focus I just developed my own formula for the solution to client financial success.
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It's E=fs4Uh. And it stands for "Ed = financial security for You at a higher level."
I attended a presentation by Jonah Berger, author of "Contagious: Why Things Catch On," and something he said became a Shazam! moment for me – it focused all the energy of all my experience advising clients into a simple formula. It just hit me. It took 50 years to hit me like a lightning bolt.
This is what I do – I help clients be and feel more secure. And I do it very well, based on my successes with clients, their success with my guidance, and their longevity with me as their main trusted advisor.
I now have a USP ("unique selling proposition") for what I do. I provide financial security and comfort solutions.
And if you think about it, that's what accountants do.
If we didn’t do that, we would not have a raison d’ètre.
So the next time you meet with your clients, look at it in terms of how much more secure they feel financially because of the collaboration.
And, (insert your name here)=fs4Uh.