Caragher Becomes Certified Instructor in Advanced Pricing Methods

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Free webinar on advanced pricing strategies set for Oct. 21.

Jean Caragher, president of Capstone Marketing and a CPA Trendlines expert author, is now a certified instructor of Fore LLC Advanced Pricing MethodsSM.

The fundamentals of Advanced Pricing MethodsSM
will be presented in a joint Fore-Capstone webinar:
Monday, Oct. 21
2 p.m. ET
Accounting firm partners, managers, and marketers can register at
Eligible for 1 CPE credit

APMSM was created by Fore LLC president and worth-based pricing thought leader Michelle (Golden) River, also a CPA Trendlines contributor.

“Jean is a perfect fit to teach the worth-based pricing approach I’ve built and tested over the past decade,” says River. “As an expert in positioning CPA firms for success and growth, Jean is keenly aware of our profession’s evolution. The shift to price based on worth instead of the old charge-hour model requires a whole new skill set that Jean is teaching alongside me. In five years, more than 1300 CPAs and consultants have been through my APMSM courses and demand is on the rise. Jean joins me in fulfilling my dream to show CPAs how to communicate clear prices upfront and be more confident in their worth.”

“I am excited about adding Advanced Pricing MethodsSM instruction to Capstone Marketing’s offerings,” says Caragher. “Pricing is one of the four P’s of marketing and requires communication skills, planning, and empathy. Michelle has created a process for CPAs, including scoping and pricing techniques, that enables them to increase profitability, enhance the client experience, and build trust. I am honored to collaborate with Michelle on this important initiative for the accounting profession.”