Becoming a ‘Media Star’

TV studio with camera in foregroundBeing helpful comes full circle.

By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting

After I began writing regularly for financial and business publications like Boardroom Reports and my firm’s own newsletter, that opened many doors, but the opportunities needed to be actively pursued.

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An associate producer of a local news program who was a friend of a client once called to ask if I could help her come up with some questions an on-air reporter could ask the tax expert who was going to be interviewed. I spent almost an hour helping her when she remarked how knowledgeable I seemed. She wondered if I would like to be interviewed instead of the person they had in mind.