And the top five ways to win them back.
By CPA Trendlines
Taxpayers are more than twice as likely to use do-it-your-self software to prepare their returns, but they’re also 38 percent less likely to be satisfied when they do, according to a new survey by a tax software vendor.
Focused on what pushes consumers towards tax-prep DIY software technology solutions, the study of more than 500 taxpayers across the U.S. shows broad opportunities for accounting professionals.
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