Tax & accounting professionals rush to rescue coronavirus economic casualties.
By Donny C. Shimamoto
Strategic Technology Decisions
Many people think that accountants are just rational, unfeeling counting machines that operate completely on logic and reason. While on the surface that may appear to be true, I know from my discussions with many accountants that underlying that cool exterior is an actual human being with feelings. But what I love most is that accountants often care more about others than themselves.
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The impact of COVID-19 on many of our lives will be told for years or decades to come. Through social media, I saw a lot of accountants (because I’m friends with so many of them) express concern for their clients and communities as well. I saw accountants trying to combat hysteria, sharing information about what Congress was doing and the implications to taxpayers, and also working creatively with small business clients to figure out how to make it through the crisis. Yes, many accountants looked beyond themselves and beyond their firms (which were also at risk) to help others who were in emergency situations and needed help navigating this confusing and complex crisis.
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