Ask This Before Clients Do

Stack of cards labeled with question marksPlus some suggested answers.

By Ed Mendlowitz
Tax Season Opportunity Guide

Here are two questions to ask yourself:

  1. Why should clients use you?
  1. Why should staff want to work for you?

MORE: 41 Items to Check on Business Tax Returns | 9 Overlooked Tax Season Resources | What’s NOT to Like about Tax Season? | Can Your Reviewers Answer These 10 Questions?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

You should be clear on the responses to the above two questions. If you can’t clearly articulate the reasons clients should use you and why staff would want to work for you, then why should they?