By Bill Reeb
“Invest in loss” is a technique that helps us expand our knowledge and ability by setting our ego aside so that we can learn how to work better and get better. With invest-in-loss, the focus is on improving; whether you win or lose, whether you look bad or like a pro, whether you are embarrassed or held up as an example, the key is to improve.
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Don’t confuse investing in loss with “give up and don’t care.” These two phrases have nothing in common. While investing in loss still means you are trying, you are not restricting yourself to those approaches that give you the best chance of “winning.”