Clients will be open to new pricing if they see the benefits.
By CPA Trendlines
Growth is one thing, transformation another.
Growth is good. It’s what most CPA firms want: Growth in clientele. Growth in revenue. Growth in profit.
Marketing efforts tend to engender growth. But it’s an incremental growth – a new client, then another, then a new service, then a bump in revenue.
Transformation is more than that. It engenders exponential growth – a host of new clients, a whole new set of services, a local reach rendered regional.