The Secrets of Multi-Hit Marketing

There’s room for both one-step and two-step marketing, but be smart about how you use them.

By Jassen Bowman

The number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases.

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Generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.