There’s room for both one-step and two-step marketing, but be smart about how you use them.
By Jassen Bowman
The number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases.
MORE: Grow Faster, Be More Efficient | Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
Exclusively for PRO Members. Log in here or upgrade to PRO today.
Generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.