Remember: When managing high-net-worth clients, it’s all about them, especially in the time of COVID-19.
By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice
Take a moment to consider:
How hard is it to find and bring on a wealthy client?
What does it take to keep a wealthy client highly satisfied and doing more business with you?
MORE: The Four-Step Process for Client-Focused Business Development | Building a High-Net-Worth Practice During COVID-19 | The Essential Process for Building a High-Net-Worth Practice | What the Wealthy Need | Setting Financial and Practice Goals During COVID-19 | 4 Components of a High-Net-Worth Practice | Life Insurance as Part of Wealth Management | Mistresses, Mister-esses and Accountants | The Coming Boom in Tax Services for the Super-Rich
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It commonly takes a lot to win a wealthy individual or family as a client. It takes a lot of effort to keep the wealthy as clients, let alone do more business with you. Not only must you deliver top-quality expertise, but you often need to create a sensational experience. You must build a high level of rapport. Yet, a great many accountants are not maximizing their relationships with their wealthy clients.