By Ty Hendrickson
Building an accounting practice is not for the faint of heart. You go into this profession because of a love of analyzing numbers and helping others, but to have work to do accountants have to pivot and become salespeople too.
MORE: Get Goal-Ready for 2021 | Why Choose You? | The One Big Reason Your Hiring Sucks | 5 Crucial Areas of Firm Culture Not to Ignore | The CPA Firm Partner’s Role Is Changing | Are You Botching Your First Impression? | Maybe the Pandemic Isn’t All Bad
Exclusively for PRO Members. Log in here or upgrade to PRO today.
There are many ways to grow a practice, some being more passive, including utilizing referrals as they come, and some being more outward, including networking and prospecting. The bottom line is that accountants must find a way to bring new clients in the door to keep the doors open.