Who’s Afraid of Client Accounting Services?

CPA Trendlines research shows why some firms fall behind in CAS.

By Hitendra Patil
Accountaneur: The Entrepreneurial Accountant

Over the past about three years, I have been keenly observing, following and analyzing the evolution of CAS as one of the topmost new revenue and growth segments for firms of almost all sizes. I have been reading every piece of content, whitepapers, documents, research reports, survey results, etc., related to CAS, and discovering and debating insights from them.

MORE: What CAS Is … and Is Not | How to Develop the CAS Mindset | The Right Mindset for Client Accounting Services | Client Accounting Services: The Definitive Guide
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My day-to-day work involves interacting with customers. For the past 16 years, I have been working exclusively with accountants. Every day, I speak with accountants about what services they offer under CAS, what is working and not working, what are the challenges in creating their CAS practices, how is CAS differentiated, and so on.