Who’s Afraid of Client Accounting Services?

CPA Trendlines research shows why some firms fall behind in CAS.

By Hitendra Patil
The Definitive Success Guide to Client Accounting Services

Over the past about three years, I have been keenly observing, following and analyzing the evolution of CAS as one of the topmost new revenue and growth segments for firms of almost all sizes. I have been reading every piece of content, whitepapers, documents, research reports, survey results, etc., related to CAS, and discovering and debating insights from them.

MORE: What CAS Is … and Is Not | How to Develop the CAS Mindset | The Right Mindset for Client Accounting Services | Client Accounting Services: The Definitive Guide
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My day-to-day work involves interacting with customers. For the past 16 years, I have been working exclusively with accountants. Every day, I speak with accountants about what services they offer under CAS, what is working and not working, what are the challenges in creating their CAS practices, how is CAS differentiated, and so on.

Posted on October 25, 2020

Hitendra Patil

About the Author

Hitendra Patil is the president of the Global F&A and CPA outsourcing services unit of Datamatics Business Solutions, Inc., a global provider of outsourced accounting, bookkeeping, finance, tax preparation, audit & assurance, payroll and demand generation & data services.

He is one of the profession's leading authorities on accounting technology, accounting firm innovation, and client accounting and advisory services (CAS / CAAS) and among the Top 100 Most Influential People in Accounting, the Top 10 Accounting Influencers to Follow on Social Media, and the Top 100 Accounting Social Media Leaderboard.

He is the best-selling author of
“The Definitive Success Guide to Client Accounting Services.”

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and
"Accountaneur: The Entrepreneurial Accountant."

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For over 20 years, he has worked exclusively for the accounting industry, leading several functions, including accounting, payroll, tax, and advisory services and technology solutions used by professional accountants.

He is a regularly published author in many leading publications in the United States accounting profession. Accountants have bought his best-selling books in 12 countries across five continents. He frequently provides fresh thought leadership and actionable insights to the accounting profession about CAS/CAAS, practice growth, entrepreneurship in accounting, and emerging technologies, such as artificial intelligence, machine learning, blockchain, and cybersecurity.

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Patil's newest book is, "Rise of The AiCCOUNTANTS: The What, Why, and How of Artificial Intelligence – Exclusively for Accountants.”
Available here

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