Be careful what you measure, says management guru Gary Cokins
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With Steven Sacks
CPAs and finance leaders must start asking some really painful questions, according to Gary Cokins, an internationally recognized expert in performance management, in this interview with Steven Sacks for CPA Trendlines.
Questions like:
• Do we know where we make or lose money?
• Do our managers understand the strategy? The executives?
• Are we measuring the right things?
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