By Steven E. Sacks
The NEW Fundamentals
Do you ever wonder if events you attend have an air of authenticity around them or are they simply staged? What about the options offered on new cars or the latest and greatest upgrades to a tech gadget? Is the hype greater than the actual product? Is what is considered innovation really just an incremental change that competitors can duplicate, albeit with minor modifications?
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As for professional services firms, are they providing a unique service in a unique fashion? Today, clients are looking at the cost of traditional audit and tax work. Because they are commoditized services, the decision is price-driven, so lowballing becomes routine for firms.