Clubhouse: Hottest New Social Platform or Just More Noise?

Who it’s for and tips for use.

By Sandi Leyva

Have you ever said to yourself, “I’d love to be a fly on the wall in *that* room?”

Or, “I’d love to be in the same room with so-and-so celebrity?”

So far, in the last few weeks, I’ve been in the same room with Andrew Sorkin and Bill Gates discussing Bill’s new book on climate change, 10 billionaires holding their own mastermind group, Katie Couric, Guy Kawasaki, Tory Burch, and a gazillion VCs who seem to be in every room all day long. And I never left my recliner.

How? Clubhouse. The newest, hottest social app.

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In a nutshell, Clubhouse is an audio-only platform where you can start a room based on a topic and others can join the room and conversation. You can bring people up to the “stage” who have raised their hands. The platform supports multiple languages, and at any one time, you can see rooms in Russian, Spanish, Mandarin, German, and several I don’t recognize. I’ve been in a room with a person from Mongolia. Who can say they’ve met someone from Mongolia?