New Leads Aren’t Top Priority

Ignore your existing leads at your peril.

By Jassen Bowman

The most successful professional services firms in America put their marketing efforts on autopilot.

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Whether you have a full-time marketing assistant, do all the marketing yourself or distribute duties among your staff, using checklists to systemize your marketing is really the only way to go. Using checklists ensures that your marketing gets done properly and completely.