What do they truly want? Listen between the lines.
By Anthony Glomski and Russ Alan Prince
Your $5-Million High-Net-Worth Practice
Take a moment to consider:
How hard is it to find and bring on a wealthy client?
What does it take to keep a wealthy client highly satisfied and doing more business with you?
MORE: Conviction + Process + Expertise = Your Next $5 Million | A High-Net-Worth Practice in Four Steps | Don’t Ignore Life Insurance | Adultery and Other Messy Situations | How to Attract the Super-Rich
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It commonly takes a lot to win a wealthy individual or family as a client. It takes a lot of effort to keep the wealthy as clients, let alone do more business with you. Not only must you deliver top-quality expertise, but you often need to create a sensational experience. You must build a high level of rapport. Yet, a great many accountants are not maximizing their relationships with their wealthy clients.
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