Why your firm should explore these strategies.
By Kelly Schuknecht
Many of us walked away from 2020 with a laundry list of new experiences, among those: how to appear on video for dozens of hours each week without doing anything (too) embarrassing.
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Video was already becoming a standard tool for businesses to communicate before 2020, but it’s undoubtedly proven its staying power.
Despite the amount of time you might spend on video, your business should be using the form for more than just Zoom calls and conferences.
How you market your business with videos is not always intuitive and getting it right may require a copious amount of practice. As a fully remote accounting firm since 2013, we came into video marketing almost naturally, but not without a plan.
Here are some ideas on how an accounting firm can jumpstart its video marketing strategy to help develop authentic relationships with potential clients and generate solid leads.
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