Nine Ways to Measure Client Experience

Two people talking and smiling in officeDo your processes lead where you want your firm to go?

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

If you were to define how your firm is different in three sentences, what would those three sentences be?

Write them down. Read those the next day and judge for yourself if your competitors can say the same three sentences to differentiate their firms. If yes, you will see why this is a significant challenge for your firm’s growth aspirations.

MORE: How the Pandemic Changed Firm Mindsets | Twelve Clues It’s Time to Outsource or Offshore | Yes, You Have the Staffing for CAS | Why Firms Shy Away from CAS | Hook Your Firm on CASCan You Identify Real CAS Prospects? | 8 Ways to Create Your CAS Practice | Do You Value Your CAS Value?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

The classic equation of “people, process, and technology” defining differentiation from the competition is somewhat flawed in accounting. By its very nature, accounting is about doing exceptionally well-defined work that follows clear laws and regulations. Most firms have employees certified in similar lines of education and specialization. Technology solutions for accountants are highly mature now.