When did you last optimize?
By Penny Breslin
It’s Not Just the Numbers
The global pandemic has significantly impacted every aspect of business and our society, including digital marketing and how we do business. Accounting firms had to pivot and shift their practices to increase their online presence to stay connected with clients, find a way to stay relevant, and increase their client base.
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The pandemic initially muted and almost eliminated traditional marketing, such as in-person meetings, conferences, and other events, and it amplified the importance of digital marketing in growing accounting practices.
Many turned to social media, producing more relevant content, increasing their paid ads budgets, and launching webinars and podcasts. Digital marketing is here for good, and firms must embrace it to grow. Whatever business goals you have, you can utilize several digital marketing strategies and platforms to achieve them and significantly impact the future of your practice or firm.
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