You are always marketing the impact of your services.
By Hitendra Patil
The Definitive Success Guide to Client Accounting Services
Have a CAS question? Get it answered here.
Q: I always got new clients by word-of-mouth/referrals. I also do a bit of marketing. But with CAS, I need to do more marketing because I do not have enough CAS clients who can give me CAS referrals. Is CAS marketing different than that for other types of services?
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A: Peter Drucker, the legend known as the father of management, celebrated by BusinessWeek magazine as “the man who invented management,” said, “because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”
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