Six Steps to Spreading CAS Awareness

Number 6Your clients may not know how it would help them.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

What is stopping you from offering client accounting services? Maybe your clients aren’t asking for it. No matter. Unless you are providing only tax return preparation services only to individuals, you can, and should, make sure your clients learn about the many benefits of CAS.

MORE: Why Firms Shy Away from CAS | How to Tell Who Fits CAS | Cut Cost by Three Quarters with CAS? Yes, Please | Client Wants Vs. Needs | The Big Money in CAS for Small Firms | The Mindset You Need for Client Accounting Services
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I sent a quick one-question poll to randomly selected people. I had no clue if such people bought any services from accountants. The question was simple: “What word comes to your mind when you hear the word ‘accountant‘?”