Client Wants Vs. Needs

How CAS fills both.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

What some clients feel is an absolute need, other clients may feel it is not. People may need to book an Uber or Lyft ride, but some of them may want a premium ride.

MORE: Clients’ New Expectations | 8 Ways to Create Your CAS Practice | The Big Money in CAS for Small Firms | What CAS Is and Isn’t | Do You Value Your CAS Value? | The Mindset You Need for Client Accounting Services
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Some of your client accounting services will be the premium ride your clients will want. For some clients, your premium services will be the need. (You want such clients.)

Posted on July 24, 2022

Hitendra Patil

About the Author

Hitendra Patil is the president of the Global F&A and CPA outsourcing services unit of Datamatics Business Solutions, Inc., a global provider of outsourced accounting, bookkeeping, finance, tax preparation, audit & assurance, payroll and demand generation & data services.

He is one of the profession's leading authorities on accounting technology, accounting firm innovation, and client accounting and advisory services (CAS / CAAS) and among the Top 100 Most Influential People in Accounting, the Top 10 Accounting Influencers to Follow on Social Media, and the Top 100 Accounting Social Media Leaderboard.

He is the best-selling author of
“The Definitive Success Guide to Client Accounting Services.”

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and
"Accountaneur: The Entrepreneurial Accountant."

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For over 20 years, he has worked exclusively for the accounting industry, leading several functions, including accounting, payroll, tax, and advisory services and technology solutions used by professional accountants.

He is a regularly published author in many leading publications in the United States accounting profession. Accountants have bought his best-selling books in 12 countries across five continents. He frequently provides fresh thought leadership and actionable insights to the accounting profession about CAS/CAAS, practice growth, entrepreneurship in accounting, and emerging technologies, such as artificial intelligence, machine learning, blockchain, and cybersecurity.

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Patil's newest book is, "Rise of The AiCCOUNTANTS: The What, Why, and How of Artificial Intelligence – Exclusively for Accountants.”
Available here

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