OUTLOOK 2023: Authenticity Comes to the Workplace

CAS continues to be a huge opportunity.

By Carrie Steffen
The Rosenberg MAP Survey: National Study of CPA Firm Statistics

During the pandemic, sheltering in place is allowing s to be more human and ourselves.

MORE: OUTLOOK 2023: Private Equity Pumps Up Paychecks | Tech Automation Takes Hold | IRS Hires Will Add Pressures | Look Who’s Making Money Now | Capacity Strategies Drive Change | Top Five Trends | Compensation Gets Creative | The Office Is Over | Accounting Firms Face Up to Private Equity
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In marketing and sales and in managing relationships at work, we’re moving away from “personas” and toward “person.”  That will translate into more individualized marketing, supported by automation tools like email marketing.