Provide a different value experience with CAS to stop price comparisons. 
By Hitendra Patil
The Definitive Success Guide to Client Accounting Services
Have a CAS question? Get it answered here.
QUESTION: At our firm, we have been working on creating CAS capabilities. We feel that the cost of offering CAS will increase our services’ prices. We are worried that our clients will find CAS too expensive. Traditionally, it has not been easy for us to increase our prices. How should we go about our CAS pricing?
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A: There are two separate problems here. First, your firm has a cost-plus pricing model. You’d want to change it not just for CAS but also for other services. In general, cost-plus pricing emphasizes the features of your service. Your pricing should reflect the relevant benefits of your service. Second, you need to find out the different value that clients will experience from your CAS offering.
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