Discover how not selling produces better business.
By Russ Alan Prince
Your $5 Million High-Net-Worth Practice
Selling is persuasion. It’s convincing someone – prospects and clients – that they should engage you for your services.
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As an accountant, you have a set of expertise and selling is about getting others to hire you for your expertise. However, a much more powerful way for you to grow your accounting practice is by not selling.
Allow me to explain.
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