Why Partners Need Written Goals

Businessman pole vaulting toward his goalThree questions to answer about each one.

By August J. Aquila
What Makes a Great Partnership

“If you aim at nothing, you will hit it every time.” – Zig Ziegler

If we achieve what we measure, then it is true that we become what we think about most of the time. Philip E. Humbert, Ph.D. wrote, “The human brain is a goal-seeking, problem- solving machine, and the things we think about, focus on, and worry about inevitably shape our destiny.”

MORE: Seven Keys to Becoming an Equity Partner | How to Create Firm Accountability | Eight Criteria for Partnership | How to Achieve Partner Unity | Five Questions to Ask Your Partners about Accountability | How You Can Get Partners to Change | The Seven Building Blocks of a Great Partnership
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Brian Tracy says the four main excuses people make as to why they don’t have written goals are: