How to Get Clients to Adopt CAAS Tech

Focus on the meaning, not the mechanics.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

Q: What suggestions do you have to help with client adoption of CAAS software and technologies?

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A: Thank you for this very important question.

Client accounting and advisory services (CAS/CAAS) are services that leverage accountants’ E³, i.e., expertise, experience and education. Your clients do not have the E³.

Posted on March 22, 2023

Hitendra Patil

About the Author

Hitendra Patil is one of the profession's leading authorities on accounting technology, accounting firm innovation, and client accounting and advisory services (CAS and CAAS).

He is among the Top 100 Most Influential People in Accounting, the Top 10 Accounting Influencers to Follow on Social Media, and the Top 100 Accounting Social Media Leaderboard.

Patil is the best-selling author of

True Advisor®
Definitive Success Guide for Client Advisory Services
Step-by-step operating guide for CPA firms building, pricing, and scaling advisory services that clients value—and pay for.

Buy Now | Learn More

The Definitive Success Guide to Client Accounting Services

Buy Now | Learn More

and
Accountaneur:
The Entrepreneurial Accountant

Buy now | Learn more

He is the creator of the TRUE Advisor^® Framework, a step-by-step system designed to help accountants build, price, and scale advisory services that clients truly value.

Hitendra is the CEO of Accountaneur, LLC, a specialized consulting firm that advises CPA firms, fintech companies serving accountants, and outsourcing providers on growth, advisory positioning, and technology integration. With over two decades dedicated exclusively to the accounting profession, his leadership has spanned accounting, tax, payroll, SaaS, AI, and offshore delivery models.

A best-selling author, his previous works, “The Definitive Success Guide to Client Accounting Services (CAS)” and “Accountaneur^®: The Entrepreneurial Accountant,” have reached professionals in over 18 countries. He is recognized as one of the Top 100 Most Influential People in Accounting, Top 10 Accounting Influencers to Follow on social media, and among the Top 100 Accounting Thought Leaders.

Hitendra is a sought-after speaker, featured contributor to leading accounting media, and a trusted advisor to firm leaders navigating the shift from compliance to high-impact advisory. His work is known for blending clear strategy with practical action and always putting accountants at the center of value creation.

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