Another Year, Another Chance

Another opportunity to fine-tune your business.

By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms

I was drawn to reading Howard Buffett’s book “40 Chances: Finding Hope in a Hungry World” because I am completely intrigued by huge social problems and figuring out ways to solve them. For Buffett, who is a farmer at heart, the challenge is how to tackle world hunger.

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One of the stories in the book has Buffett listening to a lecture for farmers on how to improve their yield year after year. Buffett recalls the speaker saying that one farmer, on average, will have a 40-year career from the time he or she starts working the land to the time to retire. On average it will be 40 harvests and 40 plantings.