Revenue Growth Is Top Priority for Small Firms

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Cost reduction? That’s on the list, too.

By CPA Trendlines Research

As in years past, CPA firms of all sizes are putting revenue growth at the top of their priority lists.

The rest of their priority lists tells how they plan to get there.

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According to the Wolters Kluwer 2024 Accounting Industry Report, 61 percent of responding firms – 90 percent of which are small firms – are primarily aiming at higher revenues and profits. That’s 11 percentage points above secondary goals.