Bissett Bullet: Who are Your Centers of Influence?
Today’s Bissett Bullet: “Who is sending new business your way and who isn’t but really ought to be?”
By Martin Bissett
A “center of influence” is someone who is well known and respected within their community or industry and as a result is a valued and trusted source of referral.
This may be a restaurant owner who knows everybody in the local area because they come through their door on a regular basis, or the head of your local chamber of commerce or networking group.
Today’s To-Do:
List two or three people who are influential in your local area that you don’t have a relationship with but you should, and get to know them. Identify a mutual contact who could make an introduction or a local networking event where you might have an opportunity to speak with them.