Bissett Bullet: Keep Your Distance

Today’s Bissett Bullet: “First impressions last. When you meet with a prospective client for the first time, how do you want them to remember you?”

By Martin Bissett

It is important that you demonstrate enthusiasm for that prospect and their business but it is also important to remember that there is a fine line between “upbeat” and “overbearing” and the latter can be construed as pushy,which will do you no favors.

In your eagerness to build rapport, be sure to avoid overfamiliarity. Demonstrate that working with you would be a better experience than they currently have, but do so by showing that you care and are excited by the opportunity, without invading their personal space or finishing their sentences for them.

Today’s To-Do:

Be aware of how well intentioned attempts to build rapport and put a prospect at ease could achieve quite the opposite.

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