Today’s Bissett Bullet: “Get back to prospective clients in a timely manner following the initial meeting. Leaving them waiting for your proposal for six weeks will do you no favors.”
By Martin Bissett
The excuse, “We’ve been so busy” won’t impress a potential client or serve to persuade them that if you’re so in demand they should sign you on the spot. Rather, it will ring alarm bells. If your service is unsatisfactory or slow when you are supposed to be in the “courting phase,” what will they imagine it to be once they’re on board? First impressions last; make yours favorable.
Today’s To-Do:
For every first meeting in your diary, diarize sufficient time to write their proposal immediately after the meeting, ready to present in that all-important second meeting before too much time has passed.
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