The Top Six Merger Negotiation Issues

Sometimes a “merger” is really an acquisition.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

At some point, many CPA firms and sole practitioners will be in a position to consider a merger.

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There are numerous types to think about:

Posted on August 26, 2025

Marc Rosenberg

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

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His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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