The $125 Billion Challenge: Intuit’s AI Platform Redraws the Accounting Map

Intuit CEO Goodarzi: Investing $1 billion a year in AI.

By CPA Trendlines

Intuit’s AI revolution is here, and it’s not waiting for accountants to catch up.

At the 2025 Intuit Connect conference, CEO Sasan Goodarzi pulled no punches. The company’s launch of its new Intuit Intelligence platform, he said, was “the largest technology disruption in our history.”

For CPA firms, that disruption is already underway. The platform’s autonomous AI agents are performing the work that accountants have historically billed by the hour, including transaction categorization, reconciliations, invoicing, payroll, and even client communications.

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Routine has become real-time. Compliance is now continuous. And bookkeeping? It’s getting automated.