Adopt a marketing mindset.
By Ed Mendlowitz
The average tax return client thinks of accountants as being mainly involved in taxes. Also, an accounting firm’s largest volume of clients is usually for tax return services. Therefore, a good part of the public image of your firm must come from the tax department.
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The tax department must be involved in:
- strengthening the firm’s brand and name recognition,
- getting publicity and
- introducing tax return clients to additional services.
Unfortunately, many accounting firms provide very little guidance or training in this area.
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