Ellen Choi: It’s ‘Go Time’ for AI | Gear Up for Growth

AI Readiness Gap Threatens CPA Firm Competitiveness.

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Gear Up for Growth
With Jean Caragher

“This is a make-or-break year for AI in accounting,” says Ellen Choi, a co-founder of Aiwyn.ai, the AI-powered practice management platform. “Firms that don’t move now will start to see a widening gap between themselves and competitors who have already begun building these capabilities,” Choi tells Jean Caragher in the new episode of Gear Up for Growth.

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The serial entrepreneur and early-stage investor warns that timing is critical: Firms that delay risk falling behind. With even basic AI tools capable of delivering immediate productivity gains, firms that act quickly can improve efficiency, enhance client experience, and create capacity for growth. Choi identifies two additional critical issues firms must address now to remain competitive: AI readiness and workforce upskilling.