The 9 Building Blocks of a Winning Vision that the Big Four Have Discovered

Learn more about the research findings

And that you can use too.

By August J. Aquila and Robert J. Lees
Creating the Effective Partnership

What should a compelling vision contain?

While we still see some visions that talk about becoming the leading player in a state or region, we are seeing a real recognition that a vision is a lot more than the statement we used to see firms use across accounting and the other professional services firms sectors.

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Consider, now, the common ideas from the visions of the Big Four firms: