Survey Says 57% of Firms Are Raising Prices Next Year

bar charts

Are you charging enough?

By CPA Trendlines Research

More than half of American accounting firms plan to increase their prices next year, according to the 2024 U.S. Accounting and Tax Pricing Benchmark survey just issued by software developer Ignition.

MORE: How Will Private Equity Impact Accounting Careers? | Eleven Questions about Kids, Wealth and the Family Business | Twelve Years and Out: Seasoned Accountants Join the Exodus | How Accounting Firms Are Handling the Staff Shortage | Gen AI in Accounting: Epic Transformation, or Overheated Hype? | Survey Shows Big Opportunities in Small Business | Salary Guides for Accountants Vary Widely: Whom Do You Believe? | Are You Earning What You Deserve? | The Slow, Painful Death of the 150-Hour Rule | Partner Comp Earnings Gap: What’s the Right Spread?
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The survey finds that 57 percent plan to jack up their invoices across all services, with 31 percent of them going for a 10 percent increase. But 37 percent will limit their increases to just 5 percent.

And a gutsy 6 percent will go for 20 percent more.
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What’s Going to Happen? Lots, Say Consultants

Business hand holding hot chart in crystal ball

Insights on staffing, private equity and more.

By CPA Trendlines Research

In case you haven’t noticed, the whole world is changing. Everything.

Even the accounting business.

And everyone wants to know what’s going to happen.

Even CPAs.

MORE: Growth and Complacency Must Concern Accounting Firms This Year | Solving Staffing Requires Intention | How Accounting Firms Are Handling the Staff Shortage | The Future of Fees | As Private Equity Closes In, Firms Seek New Answers to Staffing Problems | When Staffing Falls Short, Clients Get Culled | How Accounting Firms Are Dealing with Retirement | Next Five Years Are Critical for Accounting Firms | Staffing Turnover’s Down, But Why? | What’s Your Firm Worth? Private Equity Wants to Know | The New Pipeline: Outsourcing and Offshoring | Is This the Last Year of Accounting’s Golden Age?
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Some of the answers (for CPAs) might be found in The 2024 Rosenberg National Survey of CPA Firm Statistics, where some of the industry’s leading consultants are opining on what’s coming down the pike.

And they all agree on one thing: change is coming.
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How Will Private Equity Impact Accounting Careers?

two women talking while seated at a table

PE may push DEI for new talent.

By CPA Trendlines Research

Private equity investment is creating a seismic shift in the accounting profession. Leadership structures are getting overhauled. Career paths are branching both up and out. Investments are opening opportunities in services and clientele.

MORE: Eleven Questions about Kids, Wealth and the Family Business | Twelve Years and Out: Seasoned Accountants Join the Exodus | How Accounting Firms Are Handling the Staff Shortage | Gen AI in Accounting: Epic Transformation, or Overheated Hype? | Survey Shows Big Opportunities in Small Business | Salary Guides for Accountants Vary Widely: Whom Do You Believe? | Are You Earning What You Deserve? | The Slow, Painful Death of the 150-Hour Rule | Partner Comp Earnings Gap: What’s the Right Spread?
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How will this impact the core of CPA firms?

Good question. And the 2024 Accounting MOVE Project has some answers.
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