Jeff Joireman: How CSR Drives Consumer Behavior | Know-How Korner
Beyond its ethical implications, CSR can bring tangible financial gains, including increased sales and market share.
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Know-How Korner
With Donny Shimamoto
Center for Accounting Transformation
Corporate social responsibility has become more than just a buzzword; it’s a critical component of modern business strategy.
MORE: Donny Shimamoto
In the latest episode of Know-How Korner, Donny Shimamoto hosts Jeff Joireman, a distinguished professor of marketing at Washington State University, who shares his extensive research on CSR and its profound impact on consumer behavior. READ MORE →
The needed skills are already part of the accountant’s skill set; they just need to be applied outside of the finance function. 