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The Secrets of Multi-Hit Marketing

There’s room for both one-step and two-step marketing, but be smart about how you use them.

By Jassen Bowman

The number of steps that a lead must take in order to receive your full marketing message is an important consideration when planning marketing campaigns and media purchases.

MORE: Grow Faster, Be More Efficient | Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
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Generally, the more steps that a lead must take in order to enter your marketing funnel is going to increase the quality of your leads, but decrease the quantity.

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Grow Faster, Be More Efficient

5 tasks to tackle every day.

By Jassen Bowman

For solo practitioners and small firms, success often comes down to the establishment of good habits that support the implementation of systems across the most important elements of operating a practice.

MORE: Your Sales Funnel Needs Systems | How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
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For the tax resolution practitioner, these habits can be distilled down even further to five specific tasks, for which you should have systems in place to accomplish each.
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Your Sales Funnel Needs Systems

Small potted plant fertilized with coinsBecause first, you need clients.

By Jassen Bowman

If your experience is primarily in the tax return preparation arena, then you are most likely used to the service being what is referred to as a “lay down” sale, meaning you really don’t have to sell.

MORE: How Tax Resolution Works | 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax ResolutionGoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

As an optional service that many people just aren’t familiar with as an option, tax resolution actually requires a little bit of sales skills. I think it’s important for you to have a handle on the key benefits that you bring to the table for potential clients.
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How Tax Resolution Works

It’s a lucrative opportunity.

By Jassen Bowman
Tax Resolution Systems

With over 14 million active IRS collections cases, there is a tremendous need for competent taxpayer representation.

MORE: 4 Tax Resolution Industry Flaws | Need a New Service Line? Consider Tax Resolution
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There has never been a better time to add this highly lucrative, recession-proof service to your tax practice.

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4 Tax Resolution Industry Flaws

Purple No. 4 billiard ballOne of these is actually a violation of tax code.

By Jassen Bowman

Tax resolution is the process of negotiating repayment plans and other IRS program options on back tax debt. In my opinion, tax resolution is more appropriately called “tax debt collections representation,” since that’s what you’re doing: representing the best interests of your clients in order to get them out of the IRS or state tax collections cycle.

MORE: Need a New Service Line? Consider Tax Resolution
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According to the IRS, over 14 million Americans owed back taxes to the United States Treasury as of the end of FY16. Millions more owed back taxes to state and local governments.
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