Matt Solomon, Author at CPA Trendlines

Your Secret Weapon for Exponential Profits

How to turn your business model upside down and reap the rewards.

By Matt Solomon

Learning to price, sell, and deliver through a simple, proven process streamlines the way you communicate your value and makes it easy for clients to say yes. It’s your secret weapon.

MORE: Shift 2: Step into the Role of a Business Advisor | Shift 1: Stop Depending on Compliance Work | Take the Nine-Point Practice Checkup | Three Ways to Leverage Today’s Uncertainties for Renewed Growth
Exclusively for PRO Members. Log in here or upgrade to PRO today.

With practice, your ability to price, sell and deliver will be as routine as a 1040, but it’s worth a whole lot more: between $36,000 and $180,000 per year, per client.
READ MORE →

CLIENT SERVICE OPPORTUNITIES

Step into the Role of a Business Advisor

Are you proactive or reactive?

By Matt Solomon
The Center for Enlightened Business

Once you’re ready to stop depending on compliance work, you’ve got to move your business into another model. You need to be proactive, charge for your value and leverage your existing knowledge and skill set.

MORE: Shift Your Practice: Stop Depending on Compliance Work | Take the Nine-Point Practice Checkup | Three Ways to Leverage Today’s Uncertainties for Renewed Growth
Exclusively for PRO Members. Log in here or upgrade to PRO today.

The business advisory model is your way out of compliance work! You can charge premium prices, work with better clients and be of greater service – while working fewer hours.
READ MORE →

FEATURED

Shift Your Practice: Stop Depending on Compliance Work

Are you ready to step off the hamster wheel?

By Matt Solomon
The Center for Enlightened Business

This article is the first in our Five Shifts series, which lays out five key shifts you need to take your business away from a high-volume model with long hours and unfulfilling work and toward monthly engagement of $3,000-$15,000 per client with $500+ hourly realization rates and a better quality of life.

SHIFT 1: Stop Depending on Compliance Work

MORE: Let Go of Beliefs That Hold You Back | Reframe Sales as Communicating Value | 3 Keys to Evolving Your Accounting Practice
Exclusively for PRO Members. Log in here or upgrade to PRO today.

The idea of reducing your dependence on compliance work may be radical for some accountants and familiar to others.

Compliance work is the main source of income for many accountants, but unfortunately, it’s a high volume, low-profit ballgame. In order to be successful, you need to have flawless execution and massive leverage – if anything is out of place or goes awry, you won’t get the results you’re hoping for.
READ MORE →

FEATURED

Take the Nine-Point Practice Checkup

Is it time to admit you have a problem?

By Matt Solomon
The Center for Enlightened Business

I’d like to ask you a question: How satisfied are you with the current state of your business?

Many accountants might say their firm is “good” or “doing well.” But in my 13 years of working with accountants on a daily basis, I’ve found that when you dig a little deeper, the truth isn’t quite as “good” as it could be. When I ask them to elaborate, accountants often tell me that they’re not getting paid what they’re worth, their clients don’t value and appreciate them, and they have too many difficult or unpleasant clients on their rosters.

MORE: Let Go of Beliefs That Hold You Back | Reframe Sales as Communicating Value | 3 Keys to Evolving Your Accounting Practice
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Yet those same accountants continue to carry on, day after day, exactly the same way that they have before. This gets to a major problem in the accounting profession: high standards for your work, but low standards for the enjoyment you get out of that work. You may not be satisfied with the state of your business, but you don’t think it’s reasonable to expect better. You’ve accepted that working too hard and being undervalued and underpaid is just part of the deal. Even worse, you may not believe a better alternative (in terms of profitability, personal fulfillment and value add for your clients) exists.
READ MORE →

PRO Member Exclusive

Oct. 26-27: The Center for Enlightened Business 16th Annual Symposium

?????

^ Click to play CEO Matt Solomon’s preview of the 2020 symposium

The Virtual Accounting Conference of the Year for Small to Medium-Size Accounting Firm Owners

Hosted by CPA Trendlines expert advisors Matt Solomon and Mike Celada, and founder Rick Solomon.
Monday, Oct. 26, and Tuesday, Oct. 27
16 hours, 16 CPE
Save 85% with the special CPA Trendlines rate

View Details
READ MORE →

SEARCH CPA TRENDLINES

Matt Solomon

MORE AT STORE.CPATRENDLINES.COM

Matt Solomon is CEO of The Center for Enlightened Business, which provides tax, accounting, and finance professionals with the tools and skills to become masterful advisors, trained in the ability to sell, price, and deliver highly profitable work.

He takes an unconventional and bold approach to teach accounting firms of all sizes to learn how to get highly profitable clients and find more personal freedom. Empowering these firms to increase their engagements to $3,000-$15,000 per month while decreasing their hours by 20% or more.

Matt started his career at 17, successfully coaching accountants at an International Accounting Firm association. By 20 he was running a 15-person marketing department for a multi-million-dollar organization, by 26 Matt had trained and inspired over 1000 people internationally including those at Fortune 1000 companies, accounting conferences, and prestigious universities. Each engagement focused on the balance of personal and professional mastery of their true potential.

By the age of 30, Matt became the CEO of the Center for Enlightened Business. His work over the years has pointed to one compelling and controversial truth, that to unlock our great ability to attain personal and financial freedom while having an incredible impact on our communities. We must learn how to let go of the limitations in our thinking and free ourselves from outdated belief systems, and then we must learn how to take purposeful, intelligent, and inspired action to make our wildest dreams come true.

Matt’s taken notice of what he considers to be “The great epidemic in the accounting profession” – while the industry is being disrupted by technology and innovation, many still hold on to the old ways of thinking about and working in their businesses.

His training, studies, and work have led him to discover the heart of the matter; beyond strategy, systems and processes, tools and technology. The real issues that inhibit growth and evolution for the profession are the emotional and psychological barriers such as fear, doubt, and uncertainty. He believes that unless and until we solve the problem on that level, growth remains a slow climb and we will never reach our potential for profitability, impact, freedom, or fulfillment.

Matt’s made it his mission to help accountants understand, let go of, and move past the self-created limitations so that they can use personal empowerment as the engine for professional success and their business as the vehicle to help make the world a better place.

Here’s what you’re looking for: Matt Solomon

^ Click to play CEO Matt Solomon’s preview of the 2020 symposium