Matt Solomon, Author at CPA Trendlines

Price-Sell-Deliver Is Broken

What to do instead.

By Matt Solomon

The way you price your services, how you sell them to clients and whether you can deliver at (or beyond) their expectations are key factors that determine the level of your success. If you do those three activities well, it should be easy to grow a profitable business, earn a great income and maintain a clear work/life balance.

MORE: The Path to a Conscious Business | Are You Running Your Practice by Default? | Your Secret Weapon for Exponential Profits
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The problem is that accountants often don’t know how to price, sell and deliver correctly. In fact, the old (traditional) model that accountants use to price, sell and deliver services to their customers often leads to customer dissatisfaction, employee frustration and you working too many hours under too much stress.
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The Path to a Conscious Business

What did you do yesterday to move closer to your dream?

By Matt Solomon

In my last post, I talked about what it means to have a default accounting practice. The biggest problem with a default practice is that it leaves you unsatisfied and unfulfilled. You’re hungry for something greater, but you don’t know what that could look like or how to get there.

MORE: Are You Running Your Practice by Default? | Invest in the Right Guidance | Tap into Your Gold Mine | Your Secret Weapon for Exponential Profits | Step into the Role of a Business Advisor | Shift Your Practice: Stop Depending on Compliance Work | Take the Nine-Point Practice Checkup | Three Ways to Leverage Today’s Uncertainties for Renewed Growth
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We talked about awareness as a critical first step in creating change inside of your business. I want to take that idea one step further and introduce you to the concept that has the ability to transform your practice and your life: consciousness.
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Are You Running Your Practice by Default?

Here’s how to start turning it around.

By Matt Solomon

If you’re like most accountants I’ve worked with, it’s probably not in your nature to rock the boat. You much prefer the tortoise’s “slow and steady” motto to the energetic but erratic pace of the hare. You’re methodical and thorough, and those qualities make you an excellent accountant.

MORE: Invest in the Right Guidance | Tap into Your Gold Mine | Shift Your Practice: Stop Depending on Compliance Work
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But any strength can become a weakness – and for accountants, those same qualities that help them execute compliance work can also be dangerous. I’ve seen too many accountants whose firm is far from what they envisioned when they first set out to create their own company and the main culprit is simple, you’re running a business with a “worker bee” mentality.
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Invest in the Right Guidance

“We never look at the money we’re missing out on.”

By Matt Solomon

There is one final shift you need to get your business kicking into high gear. The cornerstone to building a successful, growing business is shift #5: investing in the right guidance. Growing a sustainable business for the long term requires having the right team of advisors because, to put it simply, you don’t know what you don’t know!

MORE: Tap into Your Gold Mine | Your Secret Weapon for Exponential Profits | Step into the Role of a Business Advisor | Shift Your Practice: Stop Depending on Compliance Work
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Getting the right guidance can be the difference between success and failure, between time spent with family and loved ones and endless hours at the office, between satisfying, high-profit work and low-paying busy work.
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Tap into Your Gold Mine

Stop making these 7 mistakes.

By Matt Solomon

You don’t have a marketing problem.

I know what you’re thinking. I don’t know you, and I don’t know your business. True, but I do know accountants and accounting firms. And I know that just about every practice doesn’t need more clients to be profitable.

MORE: Your Secret Weapon for Exponential Profits | Step into the Role of a Business Advisor | Shift Your Practice: Stop Depending on Compliance Work | Three Ways to Leverage Today’s Uncertainties for Renewed Growth
Exclusively for PRO Members. Log in here or upgrade to PRO today.

Your best source of new clients is your existing client base. It’s rich with business owners who know, like and trust you. They already pay you – and they’re ready for you to offer them something more.
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Matt Solomon

MORE AT STORE.CPATRENDLINES.COM

Matt Solomon is CEO of The Center for Enlightened Business, which provides tax, accounting, and finance professionals with the tools and skills to become masterful advisors, trained in the ability to sell, price, and deliver highly profitable work.

He takes an unconventional and bold approach to teach accounting firms of all sizes to learn how to get highly profitable clients and find more personal freedom. Empowering these firms to increase their engagements to $3,000-$15,000 per month while decreasing their hours by 20% or more.

Matt started his career at 17, successfully coaching accountants at an International Accounting Firm association. By 20 he was running a 15-person marketing department for a multi-million-dollar organization, by 26 Matt had trained and inspired over 1000 people internationally including those at Fortune 1000 companies, accounting conferences, and prestigious universities. Each engagement focused on the balance of personal and professional mastery of their true potential.

By the age of 30, Matt became the CEO of the Center for Enlightened Business. His work over the years has pointed to one compelling and controversial truth, that to unlock our great ability to attain personal and financial freedom while having an incredible impact on our communities. We must learn how to let go of the limitations in our thinking and free ourselves from outdated belief systems, and then we must learn how to take purposeful, intelligent, and inspired action to make our wildest dreams come true.

Matt’s taken notice of what he considers to be “The great epidemic in the accounting profession” – while the industry is being disrupted by technology and innovation, many still hold on to the old ways of thinking about and working in their businesses.

His training, studies, and work have led him to discover the heart of the matter; beyond strategy, systems and processes, tools and technology. The real issues that inhibit growth and evolution for the profession are the emotional and psychological barriers such as fear, doubt, and uncertainty. He believes that unless and until we solve the problem on that level, growth remains a slow climb and we will never reach our potential for profitability, impact, freedom, or fulfillment.

Matt’s made it his mission to help accountants understand, let go of, and move past the self-created limitations so that they can use personal empowerment as the engine for professional success and their business as the vehicle to help make the world a better place.

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